Brooklyn Bowl
CREATIVE + MEDIA DIRECTION // ART DIRECTION // SOCIAL MEDIA MARKETING // PROJECTION SYSTEM DESIGN // DJ BOOTH DESIGN
Justin Bolognino was one of the first hires at Brooklyn Bowl, and was responsible for synthesizing the visions of founders Peter Shapiro and Charley Ryan with interior designer Tristam Steinberg’s Coney Island themed boards into what would become one of the most iconic brands in NYC venue history. Beyond Creative Directing the BB brand, Bolognino also implemented the first-ever social-media centric marketing strategy at a venue, that would ignite the Bowl’s profile and ticket sales from the jump, creating the 10th most searched keyword in NYC’s Google search. Using innovative strategies across all emerging social media, Justin built a cross-media creative machine that output custom artwork 7 days a week for over seven years. Additionally, Bolognino designed the 12 screen projection system, and the now iconic DJ booth alongside LCD Soundsystem’s James Murphy.